Coca Cola and British designer Wayne Hemingway have teamed up for a special eco project. Coca Cola recently launched their new PlantBottle™ Plastic, their first ever 100% recyclable bottles which are partially made from plants and Wayne has designed a special umbrella to celebrate the launch.
Wayne Hemingway champions sustainable living and each umbrella is made from only five plastic bottles. The fabric of the umbrella is made entirely from 100% recycled plastic bottles which have been crushed and then processed back into yarn. Clever! The look of the brolly design is inspired by Brazilian sugar-cane, which is the sustainable source of the plant-based material used in the new packaging.
The best thing about the new plastic bottles is that the customer won't be able to tell the difference between the recycled ones and the old ones. It's an important step in reducing the company's carbon footprint. When you are a company as massive as Coca Cola, it's a responsibility to play a key role in sustainable projects.
Wayne Hemingway comments: “We hope this limited edition umbrella will get people thinking and ultimately inspire them to play their vital role in recycling their bottles – so Coca-Cola‘s new PlantBottle™ packaging can be re-used again and again.”
The designer umbrella will be available in Harvey Nichols Stores nationwide from September 12th for a limited period only and from the 26th September, it will also be available on CokeZone.co.uk
Find out more about the 100% recyclable bottles
I'll be carrying my Wayne Hemingway designed umbrella as soon as this heatwave gives way to the inevitable British rainy weather.
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